The MKZ Hybrid spot is among the work featured in a new campaign for Lincoln from Team Detriot, with the gentle man who potrays a partnet at Sterling Cooper Fraper Pryce as the narrator. What did I have to do with this? See the excerpt below.
That’s right, 8 words. The explanation: my partner John Tymkiv and I created the theme “Smarter than luxury.” CCO Toby Barlow and EVP Erick McClellan took the premise and with their team fashioned it into the work you see above. The coclusion: it’s always gratifying to contribute ideas that make it to the finish line. “It’s not just luxur. It’s smarter than that.” can be evidenced at a Lincoln dealer near you.
We all have to wash our hair. (Or not, but eventually the result turns tragic.) Rather than use haircare products that are tested on animals, why not choose natural formula that is as good for the planet as it is for your boiffant?