WORK

Bloomberg

To relaunch Bloomberg’s fleet of media properties under the umbrella of “Bloomberg Business,” I worked with the Bloomberg Creative Agency to create the campaign “Business is.” Geared towards the leaders of the new economy, we sought to turn the focus away from the financial and towards the entrepreneurial, stories that constitute a higher percentage of Bloomberg’s coverage today.

PRINT AND OUTDOOR

ONSITE

PREROLL


 

 

ONSITE

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