WORK

Giorgio Armani – A|X Armani Exchange.

Casual clothing that’s worthy of the name Giorgio Armani? Everything is based on Armani’s vision of A/X as a cross between an army PX and a food market. Within 6 months of opening the first store, A/X doubled its sales projections for the year and the campaign won a Gold Effie for advertising effectiveness.

PRINT, OUTDOOR, PACKAGING, COLLATERAL