To encourage alumni to dig deeper for Harvard’s University’s expansion plans, a black tie event was held, complete with a multimedia presentation. A 3D stadium projection coupled with live performances told the story of the country’s most oldest (and arguably most respected) university. I worked with The Propeller Group to fashion the story, while the final production literally involved a cast of thousands. (Okay, hundreds.)
In addition, I was tasked with helping craft the messaging for a series of brochures highlighting the various colleges at Harvard as they seeks to attract the next wave of brilliant minds.